including hi-fi we have the familiar

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is worth mentioning that in 1998 -2000, in the neonatal period of the Walkman and Maibo (Michael Blue) take full advantage of their cost advantage, learning from both the international similar products speckled, with low prices on the international brands entering the country launched a fierce attack. Among them, with the \

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, for example, sponsoring poor deaf children to help them restore hearing, voted in the millions; funded independent evaluation of a website to tell the truth, less than a year of visits to over thirty million; just support a network of radio stations, so that front-line musicians to introduce the musical knowledge, to share good music; also intends to set up a development fund of Chinese music, so talented composers who need to worry, creating recognized around the world of music.

4 thousand dollars DIY business

good agreement signed, north of University laboratory when an abandoned factory and started \Early December 1994, co-listed on the first speaker. The end of 1995, \

Money Weekly: 2009 Cruiser contributed about 17% of export revenue in the next 5-year goal is how much? Different overseas market demand for multimedia audio products are great differences in marketing network expansion strategy?
Money Weekly: Prospectus shows this in more than 400 million yuan to raise funds for four projects proposed, what the status is, what impact will results?
Money Weekly: At present, the Walkman has a domestic industry leader, will be faster after the listing of the scale of expansion in the industry you want to play what role?
Zhang Wendong: This is the so-called rich and needs to think of a question: how to spend after you have wealth? I value most is the respect of human nature, will do something meaningful.

Money Weekly: listing your personal wealth surge in the share price at the current 32.66, your shares worth 1.47 billion yuan 4801.5. How you look at the wealth? Plan how to use?

but Zhang Wendong's ambition is not to make a fraction of the OEM to meet people, the pace will be run by dominating the domestic market is willing to slow down. Multimedia audio industry has a feature, although the degree of concern as computers, the Internet and other industries, the degree of internationalization is much higher than the latter.
Zhang Wendong: Edifier starting from 1996, the last ten years has focused on the audio industry, Review Edifier development process, I think there are two key words. Is to persist, we concentrate on more than ten years like a day to adhere to the expansion of study in the audio industry, which makes our development can continue in-depth, sustained accumulation. Another is respect, respect for users of brand respect and respect for employees, which allows us to maintain a healthy steady growth.

\Our products are really considered affordable, a set of 480, 100 quickly sold out. \\He was taught in three lines, four lines that there is a company in the North, and their cooperation can solve this problem. The result is that the two sides to discuss other investment 15 million yuan accounted for 60% of the shares, Zhang Wendong technology investment 40,000 plus 40% of the shares. Zhang Wendong three individuals in the team, Zhang Wendong, Zhang Wensheng, Xiao Min allocation ratio 4:3:3, respectively.

Zhang Wendong: We have been advocating a healthy development mode, only said that their products never good, not that the products of others poor. Pricing, more than a dozen of our products, positioning in the high-end, cost is quite high. Audio industry is value pricing, not cost pricing, good sound quality, premium can be very high, but we have always been the high price of the high price of the cheap cheap.
Money Weekly: specific something, you move and employing the principles?

Money Weekly: Did you set up \
from the global market, Logitech and innovation currently in front of us, I am mainly looking at Logitech, within the next 5 years should be able to follow It is under a high
1997 years, from Singapore's innovation in audio technology company with PCWork2.1 advantages in the country became a hit, although the pricing of up to 840 yuan each, or soon to seize the industry leader in multimedia sound the throne. In 1999, the Edifier R201T and Mr Blue M-200 to the image of affordable listing packages, led to the first multimedia speakers on the market shares of Chinese brands manufacturing boom.

Zhang Wendong: I do business in the wells, some companies in the gold rush, there is no Amoy Amoy to change locations. Century, brands do need to drill wells, to loneliness, maybe hit a deep oil can play to. Just talked about respect, but also respect for the consumer, it is not long-term profits, consumption will gradually return to rational development of the Internet will gradually make prices more transparent.
Zhang Wendong: Of course, the most important is talent. We have always attached great importance to the construction of echelon personnel, there is a stable and united the core cadre of absorbing more than any company in the industry's various quarters \However, after listing, the company will have a full range of rapid development, talent pool is not enough. Product planning, research and development, sales, marketing, media, etc., regardless of which area, as long as you have skills, Edifier always welcome to join like-minded persons, one for the Chinese people to build a truly world respected national brand.

Money Weekly: Edifier whether it also has its own shortcomings? If so, what was it?

Zhang Wendong is a classical music enthusiast, love, \March 1994, his students presented a Xiao Min joined them for a long time exciting ideas - DIY wooden speaker! During that time, they do in the laboratory school day things to do there at night the cat speaker.

do business as wells
year, the Cruiser's sales have been done first in the country. Zhang Wendong realize that the most important thing is to lead the charity made Run, south China's expansion. This decision stems from an inspection tour of Guangdong. Speakers on behalf of the Southern Pine wheat blue, three production scale for Zhang Wendong Connaught was shocked, \Back in Beijing, he is not the slightest hesitation, then 11 monthly floor set up in 2001 in Shenzhen Cruiser Limited.
Zhang Wendong: According to the plan, annual output of 8.6 million sets of multimedia sound construction projects, an annual output of 2.7 million sets of high-performance headset series of construction projects, audio technology center construction project completed within 1-2 years, global marketing network construction project will be completed in 2-3 years. Currently, these projects have been started. These projects cover a walker capacity expansion, technology upgrades, construction, and many other channels of content, will be to improve the comprehensive competitiveness Walkman and maintain business leadership.

under the China Audio Industry Association and ACE HZ Research \share was 22.14%, 25.27% and 26.34%.
Zhang Wendong: We have eight-character principle of \Integrity is to have something to say, do not roundabout; equality is mutual respect, to see the cleaners I say hello, they are not afraid of me, why should people be afraid of it? We are not talking about dignity, but the prestige. We do not emphasize unity, but pay attention to collaboration, cooperation is the common ground.
Zhang Wendong: I have two children, a great son, 17-year-old daughter 9 years old. Speaking of inheritance, he had a piece of material, but also recognized Caixing. Sweep the streets if he felt good, I will support, I do not want to make him. I worked on is my favorite industry, but the children how, it is not clear.
we value industrial design and R & D, has been different with other people hope, impress clients with a unique design. Xie 2003 Masters (chief designer Xie Xuguang) joined with the design team made a lot of breakthroughs.
to 2000, innovation has been gradually squeezed down, lost market share in the first opportunity. \\

\\\17 years later, he still remembers that day with the trial Yindie \This debut, still remain in the Beijing Development Corporation Office of Ed.
national brand's international dream

However, if not his brother begged him to get something, Zhang Wendong speaker did not intend to commercialize.

Zhang Wendong: The most difficult time in 1996 just after being squeezed out of their dry day. His breath was simmering, do not sleep every day to dry, very interesting.
2009, the Edifier operating income 680 million yuan, net profit of 109 million, is the largest multimedia audio manufacturers. Edifier own brand products are also sold in 50 countries and regions, has been among the industry's third in the world, second only to Logitech and innovation. February of this year, Walkman landing small plates, Zhang Wendong personal wealth expansion to 14 million.
Money Weekly: Do you hope your children will inherit your career it? Have not started training?

Cruiser Zhang Wendong: how I kill from more than 200 brands out

Zhang Wendong: It can be understood to some extent. Edifier mainly engaged in the production of multimedia audio, narrowly mainly refers to the computer matching of audio products, the market in the past 10 years rapid development, and with further domestic popularity of PC and network, will continue its rapid growth. The traditional home audio, including hi-fi we have the familiar, HI-FI audio products, the design is too complicated, the pricing is too high, after the return to reason in the mass consumer does not seem so weak.

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our education to teach children, you will fail to meet,[link widoczny dla zalogowanych], not afraid of setbacks, but I tell you to select important than ever to choose the right only to work on. This is like a race, if you do not even run anti-direction, the more efforts will be farther away from the end.
2010 年 2 months, Edifier successfully landed the domestic small and medium plates, 400 million of funds to be raised, but the actual raise more than 1.2 billion. These funds will be used for an annual output of 8.6 million sets of multimedia speakers, headphones annual output of 2.7 million sets of high-performance products, global marketing network and audio technology center four projects. Among them, the construction of an international sales network is the most important.

companies listed, the biggest change is the market's expectations will increase, we are shouldering a greater responsibility to continuously strive for better development and performance, to the majority shareholder profits.
What is improved? We are employing three things: character first, ability second, academic reference. The surface of character who do not particularly beautiful, but also almost certainly eluded capture. For example, bowing to the leaders who turned to his leadership will soon find a balance, I believe he is arrogant in the background, nature is balanced. There is no way we flatter people. In China's current education system, can not just look at education, we can focus on a person's growth.
Department of Industrial Design, Tsinghua University, Professor Yang Lin said that only increased when the design is from the tactical strategy of the design throughout all aspects of the value chain, and from the corporate culture, strategic investment, organization, etc. aspects to be implemented, can play a strong power. Edifier is one such enterprise.

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Zhang Wendong: Bank has always been too poor to rich, will not be timely, of course, to do right. Bank created a bad living environment, but if it is a right thing, do not bank the money can be made. Cruiser is an example, before we have no listed banks borrowed a penny, our money is with the province.

Zhang Wendong: not expected that the strategy can be discussed. One of the major characteristics of our efforts to manage customer needs, in consultation with the team overseas agents, and then let them try to do the sample market response.

Money Weekly: audio field 10 years ago, the size of China's more than 200 brands, brands do not stick with it, now more than ten. Cruiser to be alive because of election in the right direction? How do you see the Chinese audio industry development prospects?
speaker must use the inverted-phase tube of plastic pipes, but they can not afford to open mode, the result of his whim, with a box of Kodak film Instead, until 1996, Beijing's Kodak film box revenue was almost bare
north and south at the same time start the Walkman, and continued the line of high-quality sound, repair rate remained at 0.2% -2.3%, and is the industry's highest standards. In 2000, the world-renowned manufacturer of computer peripherals Logitech has chosen to do Edifier OEM.
Zhang Wendong even thought that the pace of development so fast. At that time, the recurrence of tragedies light cavalry, light cavalry suddenly the biggest shock agents own company. Multimedia speaker market in the north, most of the speakers brand-name has entered the ranks of Edifier, shock and light cavalry formation of the three pillars of this situation.

\time to eat instant noodles missed meals. \The driver said the factory, \\What is the support you get through?

the 43-year-old multimedia audio Xi'an is China \created a \

I value most is the respect of human nature. We provide workers with Internet cafes, solar water heater, large dining inside with air conditioning,[link widoczny dla zalogowanych], air conditioning is not shut after eating, in which workers can use wireless-enabled laptops. Some people say that young people today not to use, I say to people when you slaves of course difficult to use, young people need is respect.

Zhang Wendong is a real romantic. He pointed to a new office building has not yet put into use, said excitedly, \This is designed to respect, to tell other people that we are a serious business. \Respect for the market in different countries and regions for global customers to design products that fit to take localized marketing strategy; respect for employees, in the park in the construction of canteens, cafes, cloth wireless network, providing drinking water, solar water heaters installed dorm; respect children's interest and choice.

but such a good mood did not keep long. The spring of 1996, in Zhang Wendong out with students during the internship, the partners informed him abruptly suspended cooperation. Zhang Wendong for the sea started his business, it totally caught off guard. \\> German Development Corporation, the registered capital is coming from a patchwork of relatives at 10 million dollars, the factory located suburb of Beijing Yanqing. As for the \

Money Weekly: Edifier founded 15 years What do you think walked the streets walker? Edifier listing brought to you and what changes?
Zhang Wendong, Haidian District, Beijing, where, 1994 years ago after a wave of multimedia speakers business climax. \On the one hand speaker on the market regardless of technology or funding, the threshold is very low; the other hand, when China is ushering in reform and opening up a second venture into the sea the height of the tide in this wave gave birth to the now under the Huawei Dingdingyouming Ren, China Qi Feng,[link widoczny dla zalogowanych], Tencent Ma.
1994, the Zhang Wendong car from the Beijing Institute of Technology graduate student has two years of graduate school to a day not in the Haidian District, Beijing Suzhou Bridge next to the school campus to students, that is, with students in the laboratory fiddle with machinery. Boring day pondering his automotive engineering, there are active and the other side of art.

kill innovation summit
by virtue of the pursuit of industrial design, in June 2005 by the Shenzhen Municipal Science and Technology Edifier and information identified as high-tech enterprise approved by the Board. Zhang Wendong think the best design or in Italy, \\A good bridgehead. Of course, we in the international market development, stressed respect for the different countries and regions will be the needs of our customers to design different products. \\\2006-2008, the Walkman branded export earnings compound annual growth rate of 53.08%.

multimedia sound domestic dispute foreign soil, basically came to an end in 2000, after once again into the well-known international brands in China, can not escape the submerged Destiny

but people listen to the request Duiyu continuous improvement, home audio Ye have room for survival, but the need for timely application of some new designs, new technology, so users can easily get to enjoy high quality music, so I believe continue to develop, the market will make a comeback.
present, the Walkman has 47 regional exclusive distributor of domestic, 50 overseas regional exclusive distributor in Europe, North America, South America, Oceania, Asia, Africa, established sales on six continents channel, the initial formation of the international sales network. \Embodies the value of the brand in China, which is the direction of the stroller. \
expansion campaign in the South, while Zhang Wendong, Canada and other countries began to set up points will be referred to the international strategic layout to advance. He has always maintained that the speaker industry, top-class R & D talent is particularly critical. Edifier annual budget in large part to the development of the above funds are invested.
Money Weekly: You would not think this is a relatively hard money? Hopes to earn a high premium on quick pours should be the lot?
because the plant had fallen, and later co-operation with others to find common ground are after, they begin to talk about differences. The more the more speculation about the so-called, and then hit it off the case, is often followed by a blow. Cooperation have to be put out bad questions, to discuss how to do if you failed, that is not good to talk about how marriage to divorce.
Keywords adhere to and respect
the end of 2009, Edifier has a number of utility model patents and several dozens of design patents. January 2008 won two \, April, \