and most of the five

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also in the domestic market, Lenovo is still ranked China PC market leader, is a 28.7% share, rising to second place Dell 9.0% 8.2% Hewlett-Packard ranked third, is now 7.1% ASUS 5.2%,[link widoczny dla zalogowanych], Acer? was 3.6%.

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2010 fiscal year,[link widoczny dla zalogowanych], Yang fine-tuning of the \China single-handedly defending the PC business, mobile Internet services, relational operations in mature markets; hand even more firmly and decisively to higher growth in emerging and mature markets transaction-based business market share.
mature for the Chinese market and high consumption, Lenovo will promote the chain of retail construction, strengthen cooperation with large retailers, such as Suning, Jingdong Mall and so on. In the field of SME customers, Lenovo will enhance phone, web sales business model.
Tang Jie, vice president of Lenovo Group, said: \The current one to three urban markets are very mature, and most of the five, six cities and towns PC market is relatively slow.
after Lenovo of China as a full market area, not divided. Both before and after adjustment to the general manager of Lenovo China, Chen Xudong report. Lenovo will be the product, channel, service and the promotion of the countryside and other packages, in the rural market into the full range of intensive phase.
Yang said the Chinese business, no doubt further strengthen Lenovo's leadership in the PC. But this year, Lenovo will be creatively developed and emerging Chinese market is divided into two parts, for these two markets will have a different style of play.

China, the New Deal
in international markets, Lenovo make good use of his opponent's mistakes. According to IDC, global PC 2010 second quarter market share of HP's global market to 19.7% from the first quarter fell to 18.1%, Dell has dropped by 0.3 percentage points to 13%, the macro? Down 1 percentage point to 12.6% . In the global top five PC makers, Lenovo is the only vendor market share rose from 8.8% in the first quarter increased to 10.2% for the first time in double digits.
adjustment \Liu, Yang said the strategy right now due to good performance, the implementation of powerful. In fact, Lenovo's new strategy in China with the global strategic unity.

the first quarter of 2010, according to Lenovo's earnings data, its global PC shipments rose 48.1% year on year, sales of 49.7 billion U.S. dollars, a personal computer for three consecutive years, one of the fastest growing companies.
county where 1 is the landmark store, is Lenovo's 4S stores the countryside to provide farmers with purchasing, training, maintenance and other integrated services; the first N is the depth of township associations stores; N 'represents the association in the village of convenience window; the last N \This mode of association in the channel to achieve the countryside and villages.
the low maturity of the market, emerging markets, Lenovo will further sink, and regional value-added reseller. \\N \
the overall market over the same period sales growth of about 20.9%, total sales rose 50%,dislocations”, of which about two-thirds of total sales laptop, so think of the world's fourth-largest notebook computer manufacturers.

think that the towns, mainly in rural areas in emerging markets have changed. Personalized,[link widoczny dla zalogowanych], differentiated products and service have become the new focus of rural users. Therefore, the association's computers this year, showing the countryside from a single, low-end products to personalized, differentiated products, the trend of the transition.

response to this trend, emerging markets,[link widoczny dla zalogowanych], Lenovo introduced a notebook user, one machine, desktop three series,[link widoczny dla zalogowanych], 50 a variety of products to provide greater choice to meet our customers personalized, variety of new demands.
view the Yang,[link widoczny dla zalogowanych], in addition to emerging markets around the world must \August 23, Tang Jie, vice president of Lenovo Group, said, for the country towns, rural areas of emerging markets, Lenovo's PC market, stage of development according to the Chinese market will be divided into mature and emerging markets, mainly in the rural market emerging markets, launched the \
Lenovo's global business strategy that \In 2009, when the primary defense of a good business in China and global enterprise customers business; the other hand to the high-growth emerging markets and global trade-based business market launched a strong attack.

example, in global emerging markets, strategic focus remains its offensive \transactional business.
the \Lenovo's performance in fiscal year 2009, a substantial improvement,Brian Barrett, and profitability.

learned that in order to ensure the implementation of this strategy, China's Lenovo will also each divided into ten large areas of mature and emerging markets, two business and their own evaluation system to establish a different, organizational structure, product structure.

order to enhance market share in these emerging markets, Yang not only determined to continue to invest, but also allow them to think of a certain market losses, but he asked to stand firm when the association first, then focus on improving the level of profitability.
\It is reported that this year, Lenovo's goal is to achieve service station market, 100% coverage at the county level, 30 km reach; the same time, Lenovo service stations can provide 24-hour service 7 days, year round; 2 hours quick telephone response, a second nature Japan provide on-site service.

PC market has shrunk the competitive landscape. This means that the association is bound to re-allocate some resources, some effort will need to re-adjust.